The Chanel J-12 Becomes a Diver's watch for Basel 2010

Chanel, has hit a homerun with their oh so trendy J-12 the last 5 years and made it their icon in the watch industry. They have shown that their atelier can be just as powerful and taken seriously with watches as it has with haute couture in fashion. For this years Basel Fair 2010 , Chanel has decided to make a divers watch. This is a seamless transition that should have been executed years ago, before the tourbillon and using AP movements in certain models. To build a brand you can't go from pedestrian movements one year to super complicated haute horolgy the next minute, unless you want to be laughed at. Because Chanel is a brand of integrity and one of the few family owned companies left around, they command respect and were never subjected to that kind of scrutiny.

The watch is known as the Chanel J-12 Marine Diver and comes in two varieties of black and white ceramic in 38 or 42 mm on a high-tech ceramic bracelet. They have been smart to adopt the Rolex Maxi dial for legibility and timeless function. The watch comes with an additional catouche rubber strap and is water resistant to 300 meters water resistance. I like that the hands are bigger and blued with luminous material in the middle for great contrast. If your wondering the AP calibre movement is not available for this watch just yet, I am sure we will see a J-12 minute repeater before that happens.

Watch Out For Spice Market

I fuckin hate night clubs. I think they're meat markets that serve the underbelly of humanity. Being in Melbourne these last 10 days has opened up my eyes to real night life. So there is this amazing bar lounge called Spice Market, located in down town Melbourne, on Beaney Lane off Russell Street. This is owned by my dear friend Geremy Lucas. I met Geremy on New Years Eve and partied with him at the SLS Hotel in LA. Geremy is a flamboyant savvy businessman with a heart of gold who owns two restaurants besides Spice Market. Momo in the Hyatt Hotel in Melbourne and Rosati which is a full on Italian restaurant around the corner from the other two venues. These are very upscale places that are all individually different. When I met Geremy his watch of choice was Panerai PAM00104 which is his daily wearer. We started talking watches and we became good friends.

Going to Spice Market, twice on this trip, Geremy has treated me like a brother and given me first class treatment all the way.
This place is located in a very cool alley way which is sort of dark yet extremely ambient with lines of people going on for days to get into the club. The inside is fully decadent, reminds me of a cross between the movie Blade Runner and the glam of Studio 54. There are industrial elements mixed with opulence, Steel bird cages are suspended from the ceiling surrounding the bar, where one side is a sea of humanity dancing drinking and raving to the most hypnotic current and old school music. While the other side of this bar is the VIP section surrounded by all these really interesting lounge rooms with the most amazing couches draped in the most extravagant skins and fabrics with a plethora of pillows.

The finest watches in the world can be spotted from various places in the club ranging from pedestrian brands like Omega Breitling and Rolex fame to the most exotic unusual watches like Richard Mille, Urwerk, and Harry Winston watches. The finest liquors in the world are served especially 666 Vodka which Jeremy and his brother will launch in LA in mid April. IF your in Melbourne and looking for a great place to chill, drink watch spot and be horny then go to The Spice Market ask for Geremy and tell him Johnny Flyback sent you!

Girard Perregaux Pledges to Go Green to Save The Earth

WW.TC Tourbillon with three gold Bridges
Cat’s Eye Tourbillon with three gold Bridges

In an effort to commemorate Earth Day's 40Th Anniversary, Christies Auction House will hold a Green Auction " A Bid To Save The Earth" to raise money and awareness. Proceeds of this auction will be used to represent leading non profit organizations such as Oceana, Conservatism International, Natural Resources Defense Council and the Central Park Conservancy.

Historic Manufacturer GP has jumped on board and decided to donate two timepieces for this occasion. These timepieces will Haute Horologie masterpieces that will showcase their legendary tourbillion with Three Golden Bridges.

The first piece will be the ww.tc Tourbillon with three gold Bridges for Green Auction, platinum, No.1
New York highlighted in green on the city ring, 43mm Platinum case. Girard-Perregaux GP098G0 mechanical movement, manual winding with world time indication and tourbillon.

The Second piece will be the Cat’s Eye Tourbillon with three gold Bridges
White gold case set with 84 baguette-cut diamonds ~2.12 cts. Girard-Perregaux GP9700.0A mechanical movement, manual winding.

This auction will commence April 22 and boasts the participation of an array of cultural, business and environmental leaders from Hollywood stars Leonardo DiCaprio and Robert Redford to designer Vera Wang, activist Robert F. Kennedy and Queen Noor, the widow of Jordanian King Hussein.

"It's a game-changer to have so many passionate and talented people link arms on behalf of the environment," said Susan Cohn Rockefeller, who is co-chairing the event with husband David Rockefeller Jr., philanthropist and environmental activist.

Even celebrities like Hugh Jackman, Christina Aguilera, David Duchovny Harrison Ford, Ed Norton, Tobey Maguire, Brooke Shields, Salma Hayek, Sarah Jessica Parker, Cameron Diaz and Alec Baldwin have all signed on to the host committee.


This is will be a momentous moment for an incredible cause and Girard Perragaux has really aligned itself with something really special by donating two timepieces to save the Earth.

Ferrari and Panerai Finally End their Partnership

April 1, 2010 will be an amazing day. Not because of April Fools Day, and NO, this is not some sort of Joke. Finally, Ferrari and Panerai will call it quits after a long five year relationship. It's amazing, because they are both individually amazing products, but together, it's too much Italian for one product. They are two brands that have serious heritage and stand for technical excellence wrapped with the passion of being Italian seemed like a smart move, but to be honest, it was over before it started. I know Ferrari has licensed it's name from shoes to thongs and are label whores, but Panerai doesn't really do this sort of thing and shouldn't. What a valuable lesson!

It shows you how smart and apprehensive the Italian watch brand was from the beginning, because they didn't put their name all over the watch, only on the inside of the deployment clasp. This was intentionally done just in case the partnership wasn't a success. Every other Panerai watch holds it's value to some extent, and having these god awful Ferrari watches in the mix, even though they were treated separately from Panerai, temporarily tainted the image of the brand. For the last 5 years Panerai lost some credibility and weren't taken as seriously, because you could buy Ferrari Panerai's at 40% off from a dealer. Thank God the fucking bleeding has stopped and sometimes aligning yourself with one of the hottest brands in the world doesn't necessarily mean you have struck gold!

Is It a Good Idea to Buy watches In Australia?

Hey People,
I am currently in Melbourne Australia. I love this fucking place. It's a combination between the US, England, India and Spain and god knows what else. The only problem is that women are impossible to talk to and Wifi is a four letter word that is taboo and is impossible to get, unless your at Mcdonalds and when you leave you smell like a monkey's balls. In any event, I am being treated like gold.I have hit all the hot spots for dinning, lounges and clubs. They are fantastic! Which leads me to the obvious, watch stores in Melbourne. Well, I didn't have the pleasure of visiting my mate, the legendary Michael Tay's watch establishment, The Hourglass, but I did visit another establishment located in the Crown Casino Hotel.

This store is known as LK Jewelery. I have never heard of it. The store is dark and small with that shop in shop concept that was popular like five years ago. Although the important brands are very much available like Patek Phillipe and Rolex. These are the brands that most people want when staying in international hotels, boring sods! They also have Chopard, Bulgari, Vertu and Puke Bucheron! The people working in this retail environment were reasonably nice like Ralph this super cool Asian guy and this super pissed off Asian women who I was too scared to ask her name. I was surprised that they had Vertu and not IWC or Panerai or any Richemont brand. I suppose Hourglass has that relationship locked down tight. I guess in a world where Richemont is cutting back and focusing on opening their own boutiques, it makes sense.

I was also shocked to see that the price on a Rolex green crystal Milgauss was $9,000 retail which is about $2,500 more expensive than America, which is a complete fuckin rip off, but they tax the shit out of everything and their costs are higher to import. It just makes you think. who the fuck is going to buy watches Down Under in Australia?, but then again if your from Australia, it's not like it's easy or economical to travel to another country on the fly, because it takes too much time and it's expensive. This raises the question, Is it A good Idea to buy watches in Australia?

What an Honor!

Peter Speake-Marin



I get email requests all the time to write about various watch brands and things going on in the watch industry. I am very choosey about who and what I write about, because not just anyone or anything is worth mentioning. I am proud to report I received and email in the last couple of days from Olivier Marguerat, who came on to produce his first book with legendary watch maker Peter Speake-Marin "A Passion For Watchmaking". Olivier asked me if I would mention this book and various other projects of Peter Speake-Marin on www.johnnyflyback.com, and I was thrilled to oblige his request.

For those of you who are not familiar with Peter Speake-Marin, he is truly one of the last important independent watch maker visionaries the world has seen in the last 20 years. Peter is an Englishman, who worked on masterpieces like Dent, Frodsham, Nielson, Breguet and Patek Philippe in London, which became the segway for his passion creativity and technical knowledge. He was recruited in 1996 by the illustrious manufacture Renaud & Papi (now Audemars Piguet Renaud &Papi) in Switzerland to develop high complications. During this time, he began acquiring his own machinery and constructed by hand a tourbillon pocket watch with two power trains. This timepiece became the Foundation Watch for his own independent atelier, established in 2000 in the picturesque village of Rolle, between Geneva and Lausanne. He has since been in demand by various watch companies such as MB&F, and Maitres du Temps where he was one of the three masters to develop the critically acclaimed Chapter One. He has also been asked to design and construct watches that are technical, prestigious and one of a kind.

Peter's new book " A Passion For Watchmaking" is a celebration of 10 years of Speake-Marin watchmaking, as well as an introduction of the brand new Marin 1 timepiece & in-house SM2 calibre. So go and buy your copy now at www.watchprint.com to get what could be one of the next biblical watch books ever written! I would like to congratulate and thank Olivier and Peter Speake-Marin for thinking of me to write this article, What an Honor!

Chronoswiss is Bad In Black for Basel 2010!

The Chronoswiss Opus has always been a watch that is aesthetically orgasmic. As much as I don't care too much for the brand I have always appreciated this watch for it's beauty, and most watch collectors I know would agree. For this years Basel 2010, Chronoswiss has evolutionized this watch by adding a little black magic. What do I mean by Black Magic, well I don't mean some crazy fucking Haitian curse that's for sure. What I mean is that Chronoswiss has changed the aesthetic of this cool timepiece by adding the powerful color of black DLC coating to make this once dressy ornate timepiece Bad In Black, which can be worn in any situation.

The new Chronoswiss Opus Black Magic will come in both varieties of the regular size and Grande Size. The only thing funky is that they are calling this DLC coating Dianor, which is there Magnum as if they were fucking Zoolander. Who Cares? Coating is Coating. Sure some coating is harder and better than others, but to develop a name around the coating is kind of trivial. My thing is focus more on the watch and less on the coating because let's face it, the whole black watch thing has been on it's way out for a while and no one is going to remember that over other proprietary coatings, because it's old fucking news at this point. I love the fact that all the hands on this watch are red for ultimate contrast. I would totally wear this watch and depending on the price might even recommend you to go and buy one, we will just have to see how far up their own ass Chronoswiss is.

Breitling does it right with the new Super Ocean For Basel 2010

For this Basel 2010, Breitling has amazed me with one particular model. Maybe it's because I am a huge fan of yellow when done properly. The new Breitling Super Ocean, is a modern sports divers watch with balls, creativity and the core of what bretiling is all about. I am happy to report it reminds me of the Breitling of old. The new stuff in the last 10 years has really been a visual nightmare because they have taken a very simple concept of aviation and taken it to a world that I really haven't been happy with because its really confusing. The key to any good brand is to be able to convey even through the most technical of information in the most concise way. The numbers on the bezel and dial are really big, iconic and striking. You definitely know what time it is and the inner yellow ring gives it character.

Here are the specs
Movement: Breitling Caliber 17, officially chronometercertified
by the COSC, selfwinding, high frequency
(28,800 vibrations per hour), 25 jewels. Calendar.
Case: steel. Water-resistant to 1,500 meters (5,000 ft).
Screw-locked crown. Unidirectional ratcheted bezel.
Cambered sapphire crystal, glareproofed on both sides.
Diameter: 42 mm.
Dials: Abyss Black, Abyss Silver, Abyss Blue, Abyss Red, Abyss Yellow.
Straps/Bracelet: rubber Diver Pro or Ocean Racer/steel Professional.


If Breitling can cut out this Breitling for Bentley Bullshit and focus on the models in their arsenal that have been part of their heritage like this Super Ocean, then they are on their way back with a vengence.

Bell & Ross Go Green Ceramic For Basel 2010, But it should have been Bigger

I am totally digging the new B&R Instrument in green ceramic. The only thing is, it belongs on a women, because it's 42 mm. The whole instrument thing works best in 46 mm. That's the whole point! I wont hold it against them because green ceramic is an amazing military looking asthetic and I am sure it will be available bigger if they actually want to sell watches. If you look at what dealers are stuck with in Bell & Ross inventories as far as instruments go, it's usually 42 mm.


Here are the specs
42mm green ceramiccase, eta 2892 movement, dial, rubber strap also available.

Rolex Makes It official For Basel 2010

Steel Rolex Submariner Black Dial

Steel Rolex Submariner Green Ceramic Bezel Green Dial- Oh Puke!

Steel Rolex Explorer 1




It's official. The official Rolex roster is out. Finally. Well, I was right. The 40 mm Steel Submariner has been upgraded with all the trimmings, with a better bracelet, black maxi dial for ultimate clean legibility, and ceramic bezel for longevity. This was expected and an important move For Rolex. For those of you who doubted me, you can all suck it hard!

Then the kermit got greener. Why? I don't Fuckin know. To add insult to injury. A 40 mm steel submariner with green ceramic bezel and green maxi dial. Besides Rolex promoting the corporate colors on their watches to throw us all off, it's just not enough to have me convinced, at least pretend and say that we are a green company or anything. This watch is hideously shiteous in my opinion. The sad part is it will probably sell out.

The Curveball thrown by Rolex this year was The 39 mm Explorer 1. I wont lie I was expecting a new Explorer 2 for this years Basel 2010. The Explorer 1 is a fucking legend and this year the watch got bigger from 36 mm to 39 mm and was upgraded with the better bracelet, the dial stayed the same, black arabic with luminous hour markers and hands. There use to be a cult following for this watch 10 years ago in Japan which sent the value to the moon, I have a feeling that this new modification will reignite the same fire worldwide for this watch. Up until two years ago with the introduction of the new Air King, The Explorer 1 was the only Rolex watch to be certified a chronometer without a date.

Vacheron Constantin Lands In India

Anybody who is switched on, realizes in the last couple of years how important the Indian Market is for business. India has the largest middle class in the world. You have a population of almost 1.5 billion people, out of which 200 million have a ridiculous earning capacity to afford all the best luxuries in life. Vacheron Constantin has very strategically decided to open their first Indian boutique. This is a huge undertaking and a momentous occasion for the brand and India. It goes to show you how much the brand and India have evolved.

This Boutique is located on the first floor of the DLF Emporio Mall, located just outside of New Delhi. The official launch was March 11th 2010, where Marc Guten, International Director of Vacheron Constantin ,and Mr. Yassin Tag, Brand Manager for Middle East & Indian Subcontinent who were sharing this special occasion with their long-term partners Mr. & Mrs. Anoop Mehta, Directors of Dia Precious Jewellery Pvt. Ltd., exclusive distributors of Vacheron Constantin in India. This new boutique is very reminiscent of the design aesthetic of the manufacture’s historical Maison in the heart of Geneva. According to Marc Guten "Vacheron Constantin and India share great history. Since the days of the Maharajas, Vacheron Constantin has been producing masterpieces for great families and discerning Indians such as astonishing platinum bracelet made in 1916 for the Maharaja of Patiala. He also goes on to say that "Indian customers expectations have risen considerably in terms of both service and product quality. Our Indians clients in particular, display a very sophisticated level of horology knowledge and taste for Grandes Complications and Métiers d’Art timepieces".

In a world where watch companies are scaling back and cutting distribution it's nice to see that Vacheron Constantin has the forsight to land in India and reach arguably the largest emerging watch market in the world!

12 Faces of Time, Book Signing At Basel 2010

In case you are at this years Basel Fair 2010, and you are absolutely horny for some amazing watch porn, and sick of the mediocre brands and the disgusting food, then you must rock the book signing of The Twelve Faces Of Time. This Horological Virtuoso is a masterpiece of the 12 masters of watch making.

Ralf Baumgarten and Elizabeth Doerr will be doing two book signings with 11 of the watchmakers during Baselworld. Here is the line-up:

When: Saturday, March 20 and Sunday, March 21 at 14 h / 2:00 pm

Where: Messeplatz, directly in front of Hall 1.0, in the book hut run by Watchprint

Who: Elizabeth Doerr (author), Ralf Baumgarten (photographer), 11 of the watchmakers portrayed in the book: Philippe Dufour, Vianney Halter, Felix Baumgartner, Thomas Prescher, Volker Vyskocil, Paul Gerber, Beat Haldimann, Dr. Ludwig Oechslin, Kari Voutilainen, Roger Smith, and François-Paul Journe.


Sounds really good if your into that sort of thing, please cop on to yourself and try not to have an accident from the excitement!

Hublot becomes Official watch of F1 Racing and it's not bad.

So Happy Together!



OK People, I don't want to worry you, I know I have written more about Hublot in the last 3 month's, than I have since the birth of Johnny Flyback, but I haven't gone to the dark side yet. Hublot has officially become the official watchmaker of Formula 1 racing. With all their partnerships in the last couple of years this one makes the most sense. I am not on board with all the other partnerships which makes no fucking sense at all. This makes sense because cars and watches have always been one in the same because we are talking engineering, innovation and performance all the way. That's why people buy cars and watches for, movements and engines and aesthetics and design.

This new Hublot F1 is so stealth and raw, that it really compels you when you look at it. You can feel the car and watch association deep with adrenaline within your veins. The new Hublot King Power will be just the first of a series of Hublot F1 King Power watches. This will be a multi year deal which will include Hublot boutiques to open in the F1 Paddock Club at several events.

According to Jean-Claude Biver, CEO of Hublot SA is full of enthusiasm:

“I have always had great admiration for the exceptional and unique achievements of Bernie Ecclestone. Without him there would be no Formula 1: he created this global phenomenon’. I have also had a great deal of admiration for the drivers who are able to control these ultra-sophisticated racing machines down to the slightest movement, all at incredible speed. Nor should we forget the cradle of high technology that F1 represents. It’s such a delight to be here with Hublot today, so close to Bernie, the racing, the drivers, the cars, the high technology and the F1 Grand Prix in general. This is the start of a very special relationship”.


Not to felate him, but Bernie Ecclestone, CEO of the Formula One group was equally complimentary of Hublot:

“I have long had a keen interest in watches and the art of watchmaking and I am very pleased to be announcing this deal today. Hublot’s meteoric rise in the industry has been a very well managed achievement and I would like to congratulate Jean-Claude for this. There is an energy, creativity and dedication to perfection about Hublot which sits very well with us and I could not think of a better brand with which to begin a new chapter in Formula One’s enduring association with luxury watches”.

JLC Supports a Worthwile Cause

Starting March 18th-24, JLC will start it's second online Tides of Time Auction. 100% of the proceeds of this auction will benefit India's Sundarbans UNESCO world Heritage site. The item being auctioned off is one of two very rare but cool Geophysic Chronometers ref# E168 which was tested by Stephan Schaffter who is a renowned climber and his team during the Geophysic Expidition in October 2000 To the Himilaya's. Collectors, Philanthropists, Humanitarians please support this great cause because you will help preserve the exceptional natural environment of the Vallée de Joux and give support to ambitious projects on an international scale of preserving land and endangered species.

Watch Details:
Vintage Geophysic Chonometer Model E168 - Timepiece worn by the climbers during the 2009 Geophysic Expedition.

Casing in steel, diameter 35 mm with Antimagnetic properties: Farraday's cage made of soft iron inner case and soft iron dial. Case-back: engraved number 748166, blue and metallic Geophysic Chronometre seal.

Caliber Jaeger-LeCoultre P478BWSbr (signature "LeCoultre"), number 1373188, year of Manufacture: 1958. White varnished dial, matt finishing, applied hour-markers. Hands: steel, skeletonised luminescent for hour/minute, crown: steel, O’ring joint fixed to the tube, two straps: ‘Expedition’ Ostrich leather strap (used by the climbers), 1 additional new black leather strap. Caseback engraving: Geophysic Expedition ; Mt Antoine LeCoultre, 6589m, Himalayas, October 22, 2009.

Please take note that the water resistance can not be guaranteed for the auctioned model, as aesthetical and functional features of the historical timepiece are preserved.

Packaging: exclusive box Geophysic Expedition, 210 x 260 x 100 mm. Jaeger-LeCoultre’s Extract from the Archives, accompanied with an exclusive publication “Tides of Time” presenting the Unesco World Heritage marine sites protected within the Tides of Time partnership in 2009.

Guess Who Hublot Hires For North & Latin American President?

Hublot has been on fire the last couple of years. I really don't know why? It's really not that original and even though the brand is almost an exact copycat of AP, they have managed to make this brand hugely successful globally. You may ask how was this achieved? It's quite simple really. When you have LVMH money and Jean Claude Biver's legendary vision, who in my opinion is Captain Jean Luc Packard of the watch industry, it makes it really easy. So, to further reinforce the focus of You Blow in the United States, I mean Hublot, there is a new appointed North and South American President.

Beatrice de Quervain Blanchard is no stranger to the watch industry. This gorgeous Swiss Miss, has been involved in many different ventures starting in 1993 with Omega where she worked with Jean Claude Biver to oversee marketing in the US, to Chopard in 1999 where she became the first marketing director of the brand to gain valuable experience to see through the vision, then in 2001 she started her own company in distribution before she joined Harry Winston in 2004, where she was recruited to run the luxury timepiece division of the East Coast and Caribbean markets. In 2007, she was further promoted within Harry Winston to Global Marketing Director, where she headed communication initiatives, and I must say she did a fine job, because Harry Winston is actually taken seriously amongst collectors.

With all this experience and credentials like these, it's safe to say that she passed the test and can totally run this brand successfully, even though some might say, it should be run by a man. I congratulate her and wish her the best. Once you create stardom it's maintaining it which is the hardest part. We will have to wait and see! Please weigh in. What do you think?

Even The Inglorious wear JLC to the Oscars!

The Oscars

Vanity Fair After Party

The Oscars this year really fucking blew. I was not impressed. It was really boring for one, but a great year for certain underdogs, and not as big for the tent poles. The only thing hot about the Oscars this year was that Inglorious Bastards Star Diane Kruger was wearing something really cool and tasteful, The JLC Art Deco which is infamous for housing the worlds tiniest movement.

Since this German born goddess happens to be a timeless beauty, it was really fitting that for the Vanity Fair after party she was rocking it old school with a heritage piece from 1949 lent from the JLC Museum in Switzerland, which happened to be dripping in 225 diamonds. See that's cool. That's when it's appropriate to wear diamonds on a watch, when your a hot women who happens to be a great actress attending the Oscars walking down the red carpet, not if you a rapper or man playing sports, because it's downright offensive! Despite my annoyance with JLC of late, at least they are moving and shaking in the right circles when it matters, because even the Inglorious are wearing JLC to the Oscars.

Fortis does something weird but cool for Basel 2010

To celebrate 100 years of watch breaking, I mean watch making, Fortis have been smart for once to collaborate with Volkswagen Designs in the making of their Space Leader for Basel 2010. I must say this reminds of Porsche Design but cooler. It has a very futuristic asthetic, but still incorporates the pilot aspect on the dial with chronograph function. The watch is limited to 2,012 pieces for the world.

The watch has a very interesting feel and look to it. From the ergonomically constructed caoutchouc rubber bracelet for design and comfort purposes which starts at the six o'clock position and wraps around the right side of the case covering the beautifully high polished stainless steel case on one side, while the left side of the stainless steel case is exposed. I would never wear one or accept one as a gift, but I certainly can appreciate the ingenuity of the design aspect. If Fortis continues to make interesting shit like this, they may have a chance to stay in the game.

The Details:

The case, in stainless steel, measures 43mm. It has an AR-coated sapphire crystal and is water resistant to 100 meters.

Movement is the Swiss automatic ETA caliber Valjoux 7750 with 25 jewels.

Corum Sold back To Corum SA

As of this Past October 2009, Corum was Sold back to Corum SA. Corum SA, much like Rolex is a trust. The Wunderman family who brought this iconic brand to the forefront and made it relevant, have now decided to move on. Michael Wunderman, son of legend Severan Wunderman is enjoying retirement, while cousin Johnny Wizman, has decided to focus on the ladies market and bought the distribution for the US market for Bedat & CO. There is no doubt in my mind that he will make this brand successful, because of his incredible work ethic, passion and determination and it helps he has a watch war Veteran like Agnes Campanile who has been with every watch company under the sun and is one of the most respected people in the watch industry. Even though this family has endured hard times, they have been able to overcome the odds and rise above the bullshit with their integrity in check and money in the bank.

How Convenient, Jean Marc Bories Calls it Quits With Breguet right before Basel 2010?

In breaking News, according to a reliable source, Jean Marc Bories Breguet President for North Amwerica, who In my opinion is the Napoleon of the Watch industry, has decided to call it quits with famed watch manufacturer Breguet after 10 years with the Swatch Group. Bories led Breguet to a triumphant pinnacle with arrogance and disconnection at the same time. This must be a huge blow to the Evil Empire of Swatch, because he projected the image of Breguet in every way and had a crucial role putting this brand back on the map in the US with Nicholas Hayek's vision. What a douche? He couldn't even wait till after Basel?

So what's next for the Frenchman? Well, according to the same source, he plans to pack up the family, move to England and work for the Renault F1 Team. I guess watches and cars are one in the same. He will probably bring value to whatever he does, I guess he got sick of making $150,000 a year. At some point you need to be compensated, but then again look who the employer was? As much as I am not the biggest Jean Marc Bories fan because of his rude arrogant nature, I wish him and his family only the best of luck in the UK.

Hamilton goes JLC for Basel 2010 , for under $2500!

As I have eluded to before, it appears that all the low end watch brands lately are trying to emulate the high end brands and vise versa to some degree. Much is the the case with Hamilton for this years Basel Fair 2010, where they are launching the Khaki X-Landing. This watch is kind of reminiscent of the JLC Extreme world chrono from the overall design aesthetic and even though it's technically not an in house movement, it kind of is because Swatch Group owns ETA and Hamilton, and the best part is that it's under $2,500 ,which is an absolute bargain! The problem these days is that all the high end brands are making these kind of extreme watches and unless they are highly limited, their value plummets dramatically as soon as you buy it, so it makes sense to buy watches like the new Hamilton Khaki X-Landing because at least you won't get butt raped in the process. Here are the details of the watch.


The case, in stainless steel grey PVD, measures 44mm. It has a sapphire crystal and is water resistant to 100 meters.

Movement is the Swiss automatic ETA caliber 7754 with GMT complication. Dials can be had in black or grey, with a bracelet or leather strap.