Great Event at The Panerai Boutique Beverly Hills

A gathering of Panerai Freaks

The PAM00339 will be mine!

More PAM00339 foreplay

Another Angle



The Coolest New MOD Regatta Polo Shirt

Even the shopping bag is sick!

You'll never guess what this is?

Keep Guessing!


Thursday April 8, 2010
It's about 6:30 pm and I just left a great event at the Panerai Boutique in Beverly Hills. There was a frenzy of people outside all waiting to see the new PAM00339, which was this years new novelty for SIHH 2010. As I walked in I was greeted by the MC himself, Chad Warrick, the world renowned boutique director of Panerai, who runs The Beverly Hills Boutique and oversee's the New York City Boutique on Madison Ave. Champagne was flowing, finger food was being inhaled, all in the name of Panerai. This boutique is small, yet inviting and especially after today's experience has solidified itself as a must visit place, especially if you like watches as much as I do. The key to customer service is when a store is busy, then you really know what time it is. Chad and his crew treated every person there like a VIP. There were close to 40 people there and at six o'clock pouring in and out of the store, which created this casual yet exclusive feeling I have yet to feel till today.

Every person at that boutique was gifted a bag containing a special edition catalogue chronicling 10 years of Panerai Special Editions from 1997-2007. This was one thick bastard of a book. The other was a Manufactura catalogue which was oversized but showcased all the in house manufactured movements that Panerai developed for 2009. No matter how busy Chad was in making sure everyone was comfortable, he and his staff were never too busy too answer any one's questions, which is a major testament to the boutique's success. The collectors who packed in were all passionately wearing their watches and showing them off to each other like collectors do in that creepy yet cool way.

The PAM00339 is breathtaking and extremely light. Even though the watch case is brown, I have to have it. It's very comfortable, especially for a 47 mm and looks stellar on the wrist and reminds me of a piece from the archives. From the dark brown distressed strap to the aged brown dial, and even though it serves no purpose whatsoever, the eight day power reserve written in Italian at the three o'clock position. I like the fact that it has a closed case back because it feels more solid and complete. I was only there for twenty mins, and I was lucky enough to be gifted the new Panerai Regatta Polo shirt with white collar, which is really MOD. All in all, a great experience and if you are so lucky to have the opportunity to go when there is an event, I urge you strongly, you will never forget it, because you will probably soil yourself with excitement!