Anybody who is switched on, realizes in the last couple of years how important the Indian Market is for business. India has the largest middle class in the world. You have a population of almost 1.5 billion people, out of which 200 million have a ridiculous earning capacity to afford all the best luxuries in life. Vacheron Constantin has very strategically decided to open their first Indian boutique. This is a huge undertaking and a momentous occasion for the brand and India. It goes to show you how much the brand and India have evolved.
This Boutique is located on the first floor of the DLF Emporio Mall, located just outside of New Delhi. The official launch was March 11th 2010, where Marc Guten, International Director of Vacheron Constantin ,and Mr. Yassin Tag, Brand Manager for Middle East & Indian Subcontinent who were sharing this special occasion with their long-term partners Mr. & Mrs. Anoop Mehta, Directors of Dia Precious Jewellery Pvt. Ltd., exclusive distributors of Vacheron Constantin in India. This new boutique is very reminiscent of the design aesthetic of the manufacture’s historical Maison in the heart of Geneva. According to Marc Guten "Vacheron Constantin and India share great history. Since the days of the Maharajas, Vacheron Constantin has been producing masterpieces for great families and discerning Indians such as astonishing platinum bracelet made in 1916 for the Maharaja of Patiala. He also goes on to say that "Indian customers expectations have risen considerably in terms of both service and product quality. Our Indians clients in particular, display a very sophisticated level of horology knowledge and taste for Grandes Complications and Métiers d’Art timepieces".
In a world where watch companies are scaling back and cutting distribution it's nice to see that Vacheron Constantin has the forsight to land in India and reach arguably the largest emerging watch market in the world!
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