Hublot becomes Official watch of F1 Racing and it's not bad.

So Happy Together!



OK People, I don't want to worry you, I know I have written more about Hublot in the last 3 month's, than I have since the birth of Johnny Flyback, but I haven't gone to the dark side yet. Hublot has officially become the official watchmaker of Formula 1 racing. With all their partnerships in the last couple of years this one makes the most sense. I am not on board with all the other partnerships which makes no fucking sense at all. This makes sense because cars and watches have always been one in the same because we are talking engineering, innovation and performance all the way. That's why people buy cars and watches for, movements and engines and aesthetics and design.

This new Hublot F1 is so stealth and raw, that it really compels you when you look at it. You can feel the car and watch association deep with adrenaline within your veins. The new Hublot King Power will be just the first of a series of Hublot F1 King Power watches. This will be a multi year deal which will include Hublot boutiques to open in the F1 Paddock Club at several events.

According to Jean-Claude Biver, CEO of Hublot SA is full of enthusiasm:

“I have always had great admiration for the exceptional and unique achievements of Bernie Ecclestone. Without him there would be no Formula 1: he created this global phenomenon’. I have also had a great deal of admiration for the drivers who are able to control these ultra-sophisticated racing machines down to the slightest movement, all at incredible speed. Nor should we forget the cradle of high technology that F1 represents. It’s such a delight to be here with Hublot today, so close to Bernie, the racing, the drivers, the cars, the high technology and the F1 Grand Prix in general. This is the start of a very special relationship”.


Not to felate him, but Bernie Ecclestone, CEO of the Formula One group was equally complimentary of Hublot:

“I have long had a keen interest in watches and the art of watchmaking and I am very pleased to be announcing this deal today. Hublot’s meteoric rise in the industry has been a very well managed achievement and I would like to congratulate Jean-Claude for this. There is an energy, creativity and dedication to perfection about Hublot which sits very well with us and I could not think of a better brand with which to begin a new chapter in Formula One’s enduring association with luxury watches”.