Hublot has been on fire the last couple of years. I really don't know why? It's really not that original and even though the brand is almost an exact copycat of AP, they have managed to make this brand hugely successful globally. You may ask how was this achieved? It's quite simple really. When you have LVMH money and Jean Claude Biver's legendary vision, who in my opinion is Captain Jean Luc Packard of the watch industry, it makes it really easy. So, to further reinforce the focus of You Blow in the United States, I mean Hublot, there is a new appointed North and South American President.
Beatrice de Quervain Blanchard is no stranger to the watch industry. This gorgeous Swiss Miss, has been involved in many different ventures starting in 1993 with Omega where she worked with Jean Claude Biver to oversee marketing in the US, to Chopard in 1999 where she became the first marketing director of the brand to gain valuable experience to see through the vision, then in 2001 she started her own company in distribution before she joined Harry Winston in 2004, where she was recruited to run the luxury timepiece division of the East Coast and Caribbean markets. In 2007, she was further promoted within Harry Winston to Global Marketing Director, where she headed communication initiatives, and I must say she did a fine job, because Harry Winston is actually taken seriously amongst collectors.
With all this experience and credentials like these, it's safe to say that she passed the test and can totally run this brand successfully, even though some might say, it should be run by a man. I congratulate her and wish her the best. Once you create stardom it's maintaining it which is the hardest part. We will have to wait and see! Please weigh in. What do you think?
3 comments:
Ok, but it's difficult to compare Hublot and AP. Absolutely different conception of the brands and different histories. But only one thing is the same - the designer of the main collection. Thank you very much to Gerald Genta for these nice ideas! He is the creator. Few weeks ago new player joined this team - BVLGARI. Gerald Genta made a new design of BVLGARI watch and it seems very close to AP and Hublot! We will see!
Hey Pavel,
Thanks for your input brother. However, I never compared Ap or Hublot's history, only asthetics.and It's been done before. The only difference is that Hublot has made a brand out of copying the design and partnerships as AP for the most part. We will have to wait and see. Thank for your feedback
Rock On and Flyback!
JF
It's quite obvious how the "Swiss Miss" got her job as Hublot's President. One, she's HOT and two, she's Swiss. That's a classic brand Presdident Resume. It's all you require.
Peace out,
Russellmania
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