April 1, 2010 will be an amazing day. Not because of April Fools Day, and NO, this is not some sort of Joke. Finally, Ferrari and Panerai will call it quits after a long five year relationship. It's amazing, because they are both individually amazing products, but together, it's too much Italian for one product. They are two brands that have serious heritage and stand for technical excellence wrapped with the passion of being Italian seemed like a smart move, but to be honest, it was over before it started. I know Ferrari has licensed it's name from shoes to thongs and are label whores, but Panerai doesn't really do this sort of thing and shouldn't. What a valuable lesson!
It shows you how smart and apprehensive the Italian watch brand was from the beginning, because they didn't put their name all over the watch, only on the inside of the deployment clasp. This was intentionally done just in case the partnership wasn't a success. Every other Panerai watch holds it's value to some extent, and having these god awful Ferrari watches in the mix, even though they were treated separately from Panerai, temporarily tainted the image of the brand. For the last 5 years Panerai lost some credibility and weren't taken as seriously, because you could buy Ferrari Panerai's at 40% off from a dealer. Thank God the fucking bleeding has stopped and sometimes aligning yourself with one of the hottest brands in the world doesn't necessarily mean you have struck gold!
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