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Thursday, February 18, 2010

Zenith Gets Classically Refined For Basel 2010


I am happy to report as far as I can see for the moment that Zenith has finished producing ugly watches like the Dephile, I mean Defy. Zenith is known for superior robust movements like the El Primero and within the last few years they have done nothing but put these movements in watches that have no character and look like they belong on American Gladiators. For this years Basel 2010, Zenith have taken a more classically refined approach to watch making by digging deep into their arsenal to revive the classical aesthetic they were once known for.

So the watch that I speak of for this years Basel Fair 2010 is the new Zenith El Primero Foudroyante 1/10th Chronograph. I must say the words debonair, handsome, technical and all around vintage come to mind when I look at this watch. From the case shape and design to the gorgeous silver dial with multi colored subdials to the chronograph pushers and the red chronograph register hand which are so flawlessly put together to make this The First Automatic El Primero Integrated Chronograph with 1/10th of a Second Display.



El Primero 4052 B automatic calibre,
the new El Primero Jumping Seconds chronograph comes in a choice of 18-carat rose gold or stainless steel
42mm case
water-resistant to 100 meters and fitted
sapphire scratch resistant crystal front and back.

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