Digital watches are either considered cheap and disgusting or culty pop culture sensations. Today, there is a style of digital that is purely utilitarian without design. The design is just as important as the function in my opinion, and no watch company other than Ventura, has been able to execute this vision so effortlessly. Ventura is known for MGS (Micro Generation Systems) which is a clever system that uses an automatic self winding rotor to generate electricity to power quartz digital movements. In 2007, Ventura went bankrupt.
Today, with the resurrection of this cool brand and their original founder, Pierre Nobs back on the scene, this once sought after analog and digital minimalistic Bauhaus inspired timepiece is back with a vengeance! The timing couldn't be better because their isn't a hell of a lot of interesting shit out there today. Everything is played out and recycled, and this is a refreshing resurgence that needed to happen. The price point is modest between $1500-$5000 and will be available for sale on their website for purchase sometime in the very near future. With a new round of financing this time around, we are in the midst of the return of a digital revolution.
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