

Girard Perregaux confuses the shit out of me. They are an old historic brand known for their Triple Bridge Tourbillion, Vintage 45 and various others, and yet every year they come up with novelties that are variations of what they did the year before. The really sad part is that they are always struggling for great ideas and It seems like the pieces they have done worth mentioning are always in partnership with other brands watch related or not. I am totally like Fuck Off! There was only one great piece that GP did for this years SIHH 2010 , the 1966 Pink Gold Chrono which is a reproduction of a vintage piece. It seems that used to be hot clothing designer, Ermenegildo Zegna, has teamed up with GP to make a watch to mark their 100 year anniversary. The only problem, the watch says Zegna on the dial. Even though there is watch making heritage in the Zegna family that dates way the fuck back, it doesn't mean that they will be respected as a watch maker, even if they are marking such a bold and momentous occasion. The Irony is the watch is absolutely gorgeous, but it belongs in the GP arsenal. The watch is definitely a GP design from the sixties, has a very clean JLC master look to it. Here are the Specs on this watch for your pleasure!
Reference: 49537
Case: Pink gold case
Diameter: 40 mm, Height: 10.74 mm
Sapphire case-back adorned with the Ermenegildo Zegna centenary logo
Water resistance: 30 metres
Girard-Perregaux 3300-0042 automatic mechanical movement
Functions: Hour, minute, small second, annual calendar
Power reserve: minimum 46 hours
Alligator strap with clasp buckle stamped with the Ermenegildo Zegna logo
Limited and numbered edition of 100 pieces
The watch will be sold at a designated 20 Zegna stores around the world. Even though this is a great attempt between merging the worlds of fashion and horology, I just don't quite understand why GP doesn't do this watch for themselves.
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