And The Winner Is?

I wont hold back, not like I ever do, but there is a certain snobbery when entering any luxury boutique for any product. Cars, Watches, Diamonds, Electronics, it's all the same shit! Most people feel unless they know what time it is, they are not going in because they are going to feel like they did when they tried out for sports in high school and because they were outclassed, people made fun of them and they were caught with their pants around their ankles to get pissed on and laughed at. Not that this ever happened to me! I will say this year I have decided to give a Johnny Flyback Rock On! award to a watch boutique who truly deserves to be acknowledged for their excellence in product knowledge, service, and after sales service. This year for the first time I give the Rock On award for 2009 to none other than The Panerai Boutique in Beverly Hills. You may ask yourself why? Why not! They are the most humble bunch of enthusiasts I have ever met and they know everything you could ever want to know backwards and forwards. They have no ego's and truly treat everyone like they should be treated. You may think it is easy to sell a product that sells it self, yeah! but the downside is having those wankers who waste your time day after day asking you the most spastic questions, making you dance around a bloody ring of fire, all to get their hands on a catalogue so they can go home and please themselves to a picture of an original 1950 and still they never buy anything, now that takes patience!

I recently spoke to Chad Warrick, Panerai Beverly Hills Boutique Director, and here is what he had to say
"The Beverly Hills Boutique was the first Panerai Boutique in the United States. We opened on
May 10th 2005. I still have my original staff. Tanya Grigsby, Marcel Marquez, and Jason Lim. They are all amazing, and they have been critical to the boutiques success. They are extremely knowledgeable about all aspects of the brand. When I opened the boutique in 2005 I wanted a place that focused on customer service. Try and call the phone company, gas
company, cable, car dealership, credit card company ect. for customer service......IT NO LONGER EXISTS!!! Unfortunately, we are just numbers......technology has forever changed the game in regards to customer service. I wanted to change that with the boutique. Customer service is the most important aspect to any business"

Even though Chad is being completely modest but proud and I feel that there is no one better than him in the business, I concur, his staff are the real deal. No bullshit. Straight up honesty, really cool to deal with and the best part is no attitude. When Chad has a day off from time to time, I speak with Tanya, she is a Rock Star, courteous, polite and I have a feeling if I was to step foot in that store she could empty out my wallet in a second. It's very rare to see a knowledgeable person in the watch industry with passion for one, but a knowledgeable women with passion in the watch industry, now that's just hot! It doesn't matter who you are, what you do, how much money you have or where you come from, go to the Panerai Boutique in Beverly Hills! I am telling you right now, there is no place on earth like it, even though it's small modern and intimate, you will always be treated with respect and not just potentially buy a watch, but have an amazing experience you will never forget!


pics courtesy of www.panerai.com