It appears that The New James, Bond. Daniel Craig, who has already been morphed into pop culture icon status with only two films under his belt is already being compared as a modern day Sean Connery. His last film was Quantum of Insolence, I mean Quantum of Solace was like nails on a fucking chalkboard. It was not the best story line and lacked depth and interest. Look, I am not a film critic, but this film blew serious shit balls! In any event, the whole Omega Bond Film tie in has been going on forever. The truth is whether you know this or not, but the original bond was meant to wear a Rolex Explorer 1.
It seems that Daniel Craig despite his contract written in blood by the Evil empire that is Swatch Group with Omega, he still can't get away from the heritage and prestige of wearing a Rolex. He has been photographed wearing the ever so debonair Rolex Stainless Steel Milghauss on the red carpet as recently As November of 2008. I can't fault the actor for having impeccable taste, he actually has several Rolex watches in his repertoire including a vintage Paul Newman Rolex Daytona and chooses to wear the cult classic Rolex Submariner regularly off Screen and in all his interviews to pay homage to James Bond creator Ian Flemming, who's vision was for 007 to wear Rolex.
In one way this is a huge testament to the Rolex heritage but on the other hand this is just absurd, because it sends out mixed messages to the public and is a huge conflict of interest, especially seeing that Quantum Of Solace came out around that same month. It's interesting because the whole point of these red carpet events in regards to James Bond Films is to showcase the actor for the premier with all the endorsements and product placements in collaboration to the movie, whether it's his made to measure Brioni suit or his limited edition Quantum of Solace Omega Watch. This is not fitting or OK in any book. I am not trying to start shit, but this is a very clear case of breaking a contract.
These things never end up working out, because they end in lawsuits and shit loads of unnecessary paper work. If Mr Craig is not careful and doesn't stop continuing to wear other brands it can end up costing the film studio millions and maybe even his career. Especially when, A he has a written contract and B Rolex and Omega has a bigger rivalry than the Yankees and the Red Sox! It really sucks because he should be able to wear whatever he wants in his personal life, but after all he is representing one of the biggest movie franchises in the world and has become one of the most relevant screen heroes ever, unless his contract states that he only has to wear Omega while publicly endorsing the film, which I highly doubt, but at the end of the day he has a contract and should honor it instead of cheating On Omega!
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