Is This Neccessary?

To begin with, I am not A Ulysse Nardin Fan, I will never be, and I can't pretend like some gay guy wanting to be straight. All my friends and fans know that I feel that this brand is for the real rear admiral. I don't knock they're innovation, concepts, or success, I just feel that they are AP offshore of round divers watches making the same model over and over again and to be honest they are really hideous looking.

To make matter worse, this year for Basel, UN have decided to highlight one of they're really clever novelties not as a watch put at a smart phone/watch. I am sorry, this is just hilarious. They're head is so far up they're own stink hole, that they have suffocated themselves from what they are actually good at. The product is well made and well packaged and marketed flawlessly, but come on people, I don't care if this smart phone contributes to teleporting oneself to wherever the F you want to be, but to make a phone when your a watchmaker is borderline TRANNY.

I mean sure if the economy is good, to diversify your product line, why not? Well, last time I checked we are in the middle of what could be the Greatest Depression we have ever faced, and UN feels the world really needs a hybrid smart phone that will probably cost thousands of dollars? Yeah I am sure that's a major priority for all! The thing is, that when you start involving yourself in completely different realms, the client starts to get confused with the direction with the company is taking. Even though I am not a fan of Useless Nardin as I like to call it, they are a successful powerhouse within the watch industry that has a formula which sells very specific timepieces to a very targeted customer.

So this smart phone is going to combine horology and the latest and greatest in smart phone Intel, providing service with any network. It's a really dumb idea, and I have lost even more respect for the brand because of this blatant stupidity! So this smart phone is a really tacky blue and gold color, and the buttons on the side of the phone are gold resembling chronograph pushers, where the little porthole window on the back of the phone displays a winding rotor that suggest that the phone is self winding. To push us all over the edge the watch is limited to 1846 pieces, you know the year the UN started. I think I am going to be sick! Anyway, I don't know, but am I the only one here who wants to know if all this this is really necessary?

pic courtesy of www.timezone.com