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Tuesday, February 10, 2009

GO In Transit!


OK frequent flyer's, If you do as much travelling as I do, then I am sure Deutschland and no I don't mean Doucheland is one of your stops. Germany has become a necessary stop for all interested in the finest wristwatches in over the last 10 years. With the resurrection of German watchmaking there is one hell of a good reason to take a plane and visit east Germany and go to these incredible watch factories, and understand how deep rooted they're heritage and tradition of this incredible dying art from the Saxony region, still is very much a part of brand philosophy today.

So when flying to Germany, Lufthansa is generally the airline of choice, and besides lets face it, the only other airline worth going to Germany if it existed would be Hassehoff Air! Famed watch brand Glashutte Original has partnered up with the airline, so when your chilling in the business class lounge trying to hoard as much free shit as you possibly can, you can see wall clocks provided by GO inspired by they're famous Senator line of watches.

This is a great way for the brand to strengthen they're message and raise brand awareness for the right target audience. Not only can you see what time it is in Germany, Glashutte clocks are displayed from these major cities of London, New York, Hong Kong and Tokyo showing they're local times. GO also has planed to outfit 12 more destinations within Germany and the rest of the world with more exposure this year alone. Just when you think time is standing still, it's actually moving forward with Glashutte Original and Lufthansa around the world with precise german engineering.

pic courtesy of www.glasutte-original.com

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