We live in a world where the Internet has taken over our lives. It has made everything really impersonal and really convenient at the same time. Whether we want to purchase movie tickets, buy that flashy car, or get laid, it can all be done with a click of a button. The watch industry's approach overall to supporting Internet business has been very strictly against this, until now. Tag Heuer one of the hottest selling brands worldwide, will be the first to support Internet business very selectively. It was absolutely inevitable. People want convenience without the headache of disappointment and worry. In my opinion this is a very smart move on they're part. Because they are owned by conglomerate giant LVMH, this sort of business has already been tested and branded with they're e-commerce site eluxury which offers everything in they're fashion repertoire for men and women including Louis Vutton, Marc Jacobs and Tom Ford, from ready to wear, to designer handbags, to sunglasses it's all available online with their consent and control. In fashion when things go out of season, they are forced to burn the items or seriously reduce the price, and they even have a sale section.
Even though the customer likes going in to the store to try on the timepiece and feel like he just got blown after making that first huge purchase, the access and availability of convenience is becoming a far greater priority. The watch companies need to first start being selective in picking the right retail partners to test this with, so that once it's fool proof the rest can follow blindly like sheep. This is going to eventually put a lot of non authorized dealers out of business which is good for the consumer, because at the end of the day no matter how much convenience is available, the consumer also wants the assurance that he or she will be taken care of if there are any problems. When you buy from a non authorized dealer you never know what you are going to get. Most of the time it says Rolex, but then you got a tranny Hong Kong movement inside. That's the risk you take right now when you buy a Rolex Online from an unauthorized dealer. Now that times are changing, everybody will have the best of both worlds and will be able to buy with satisfaction and peace of mind!
pic courtesy of www.tagheuer.com
0 comments:
Post a Comment