If your an Ugly Betty Fan, you tuned in last Thurs night as usual. In an attempt to be more part of pop culture than necessary, media seeking whores, I mean master watch brand JLC was featured in the show. Look, product placement is really good for a brand, especially when portrayed in the right way, otherwise it just screams desperation! I understand that TV is not real. The problem is that when you are trying to send a message through product placement, the viewer and or your target audience can get the wrong idea if the intent is not represented correctly. This was definitely the kind of shiz going on in this particular instance.
The brand is not some kind of bumble gum toy watch that is trendy and trying to be fashionable like some other brands, not to mention names, OK Zenith. A brand that has this kind of artistry and years of craftsmanship and history should only be presented with class and prestige, instead it felt like it was shown as a ready to wear collection from Dolce and Gabanna. The end result was that the brand was mentioned over and over again which is good, but it was said in that very snooty french elitist way, which can intimidate and make someone sound like a moron if mispronounced. I give credit to the brand, who is trying to reinvent they're image. Sometimes, you just have to accept that there is no need to reinvent the bloody wheel, and let the product be the hero!
pics courtesy of www.abc.com and www.jaeger lecoultre.com
0 comments:
Post a Comment