How do I say this without hurting anybody's feelings? This new Ducati watch is absolutely downright revolting. In an effort to make motorcycle racing fans puke for days on end, the new Course watch has arrived. I mean people, there is a reason why it's limited edition, BECAUSE IT WON'T SELL! Most of the time limited editions are perceived as hot commodities, but this is an absolute insult to watches and Ducati the brand. I would rather wear a ladies watch with a diamond bezel fitted on a strap made out of latex.
I mean look the bottom line is that Ducati is a premier name with such an amazing reputation and heritage that I have revered for many years. They are the Ferrari of Motorcycles, no question! I understand the Binda group is trying to pump money in new projects, with not just distribution but actual production as well. I do feel though, that if your going to make a watch technical and its going to say Ducati, then do it justice, otherwise put that money into marketing Wyler Geneve, because that is the sure fire winner that has respect tradition and real innovation. The only people who are gonna by a Ducati watch are the people who can't afford the bike and want a piece of Ducati. I got news for you, it's cheaper to buy the T-shirt, and you won't look so stupid in the process, so save yourself the money and embarrassment.
This watch looks painfully uncomfortable to wear, and even though it's under a thousand dollars retail, which is relative inexpensive for a watch these days, it's better to stick to the staples like Swiss Army or Swatch. These are reliable, durable and classic, because at the end of the day a watch is a representation of yourself, and trust me the last thing you want is to be laughed at, especially for a wearing a watch that looks like it belongs in a bondage shop!
pic courtesy of www.timezone.com
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