Talk About Product Placement!

If your as much of a fan of the show Entourage like me, you pay attention. This show from day one has been very addictive, and leaves you wanting more every time. The product placement on the show has been just as outstanding. I mean you have seen everything, from the finest cars, to the finest women, suits and ready to wear and now the finest watches in the world. Yesterday, On episode 5 of season 7, it was very clear that Audemars Piguet became just as much of a character as the lead, Vinny Chace. I don't know about all of you, but one of the main reasons I watch the show is because of Ari Gold, played by actor Jeremy Piven. He keeps the show light and makes you wet yourself with laughter every time.

In particular, The AP Royal Oak Offshore Chrono in solid 18k yellow gold which I find very tacky and kind of repulsive, was in one of the main scenes of the show. Ari, walks into his office already wearing a stainless steel AP Royal Oak Offshore, there is a box on his desk with Audemars Piguet written on it, and he opens it and there was the solid 18k gold version. Aside from being in the show and mentioned ,the person who gifted it to Ari Gold referred to it as "possibly the finest timepiece known to man". I don't know how much Audemars Piguet spent to have this kind of testimonial, but I am sure it wasn't cheap. It shows you that today, watches are on the forefront and a force to reckon with. I mean come on I am writing about it. It's one thing to have a mention or an appearance, but to write a show around it, just shows the strength of how watches have become the ultimate status symbol of wealth and power.

pic courtesy of www.hbo.com