Well, I wanted to respond to a comment posted by one of my female supporters with regard to addressing the Women’s watches that are available in the scene today. It appears these days that all women want are an honest sincere guys who will take good care of them as well as having really big hearts/helmets. Apart from this I think it fair to say that women also need to have a great watch. The biggest issue in the watch industry today besides staying legitimate and true to their brand identity is making a decent watch for women that doesn't necessarily have diamonds on it. With higher end watchmakers who make complications I can completely understand their challenge with women's watch cases typically being smaller your working with a much more confined working space to achieve similar functions to men's complicated watches.
I think watches being typically a mans sport have been very intimidating for women, hence watch brands pigeon hole women to only wear watches that are jewelry pieces instead of fine timepieces. Let face it people, high jewelry timepieces for women have a place at the opera, or a fancy dinner party but not for everyday use that can be worn in any situation. The reason for this. Well, lets look at the ad campaigns out there marketing to women. You have advocates like Nicole Kidman for Omega, Terry Hatcher For Baume & Mercier And Glamour Tennis Icon Ana Sharapova for Tag Heuer all representing telling women they have to wear these elegant tiny women's watches with diamonds, and even if they are not jeweled the choices for women are just so downright tacky that it's almost offensive!
The US is so advanced in so many ways but when it comes to sophistication and style I got to hand it to Europe. European women wouldn't be caught dead wearing a mincy watch with diamonds. They have class. They wear Bigger Bolder men's watches that have defining heritage and credibility like the classic IWC Portuguiser Chrono or even a 40mm Panerai, and to be honest there is nothing hotter and sexier than a women wearing a big watch. Not just any watch either the right watch. To be blunt I didn't have respect for how a Gold Rolex Daytona on a bracelet looked till I saw it on a beautiful Spanish women. It was sensual yet rugged and was every bit as elegant as the women wearing it. If you ladies out there don't feel comfortable wearing a bigger watch I feel that even though the Chanel J12 in white ceramic is becoming cliche and synonymous with women who want something bigger and don't necessarily feel like they are old enough to wear a Stainless Steel & Gold Rolex Datejust it's a safe bet and totally fits the need for the Ultimate in fashion and watchmaking. The watch is Big, Bold Iconic and strangely enough is definitely without a doubt the only women's watch that I respect to hold its value and besides only Chanel could make it acceptable for the world to wear a white watch.
Ladies? If you feel the Black and White world of Chanel is not to your liking, then I strongly suggest to step it up a notch and go with The ladies Zenith Star Collection in Stainless Steel on bracelet. Remember Stainless Steel is A neutral metal that can be worn with anything so don't you worry about clashing for Christ sake! Here is a legit watch brand with incredible heritage that is tastefully done but yet its not too girly. You have the incorporation of jewelry and heritage wrapped up with everyday elegance that so many brands are just not able to pull off. The watch is equipped with the super accurate and respected Zenith El Primero movement and has a guilloche dial with Arabic numbers that had to be cooked to show tradition and respect and yet the bracelet is like an amazing piece of jewelry to balance out the masculinity and emits the Haute couture spirit like fashion that women all over the world desire today! One thing is for damn sure, if the watch companies were smarter they would not underestimate the women's watch market and come up with better solutions to make better watches and more selection for the ladies out there because at the end of the day women are becoming a lot more watch savvy and they will only buy what they want!
First pic courtesy of www.chanel.com
Second pic courtesy of www.zenithwatches.com
1 comments:
Dear Johnny,
I didn't even think I was interested in watches till I stumbled across your blog this evening. But you write with such passion and charm, I found myself compelled to keep reading, and as a result have learned a great deal more about watch design and all the factors to look out for when making a purchase. Thank you. I think it's about time you wrote a book with all your anecdotes and pearls of wisdom. I, for one, would be sure to buy a copy. Women want more Johnny Flyback!! Tick tock tick tock ...
Nicola
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