Superwoman Meets Squadra

Since I am a vintage kind of guy, I like things old school,especially when it comes to music. Accomplished Singer, Song writer, and Actress Alicia keys isn't exactly my first choice in my taste in music, but I have total respect for her style and passion for her craft which she does so effortlessly, with that old school flair. She shares my same passions of music, women, and now watches.

In her most recent video entitled "Superwoman" Alicia Keys picked out the new ladies Jager Le Coultre Squadra to wear, which is every bit as timeless, innovative and modern as her music. This video depicts femininity on different scales where Ms Keys plays different Characters such as an Astronaut, A Modern Day Business Woman and A Mother, which is completely brought together by the modern classic design of The Reverso Ladies Sqaudra with it's two sided swiveled case design.

The watch worn by Alicia Keys in this video is the new stainless steel Reverso Sqaudra with Mechanical Automatic movement, with silver guilloche dial with black Arabic numerals, date at 6 o'clock on one side and on the other side displayed through a sapphire see through case back, the complexity of all 214 finished parts, which is the heart and soul that makes this watch sing. In addition the watch features a 42 hour power reserve, water resistants to 50 meters, and tested for 1,000 of quality control, and finally tastefully fitted with an elegant white croco strap with a deployant buckle evoking ultimate femininity. This is great accomplishment for JLC to be linked with such an amazing talent as well as being the hit Icon in the video demonstrating the mechanics behind the watch ensuring timeless heritage and gaining a new audience for years to come.

In this world for women, where diamonds and glitter are status quo, I must say it is a nice refreshing change to see such a well respected brand with so much history has finally been able to break the perception and be represented properly, where a modern day Superwoman Meets The new JLC Sqaudra, inspiring women all around the world and being the voice of a generation!

pic courtesy of www.jaeger lecoultre.com