On April 17,2008 Rolex made history in NYC at an Antiqorum Auction entitled Revolution:The Evolution Of The Rolex Sports watch, commemorating 100 year anniversary of Rolex. The most staggering prices were reached at this auction as the excitement and interest was outstanding, that a separate sales room was set up in Milan,Italy connecting to the NYC auction via video conference. An estimated 8.5 million dollars was reached at this auction as well as Rolex taking nine world records on this one day live sale. The watch that absolutely stole the show was not the vintage Paul Newman Daytona but the rare vintage Rolex Stainless Steel Comex, Sea-Dweller made in 1979 which commanded $248,800 including a buyers premium.
Comex is a French diving company established in 1961 and worked very closely with Rolex and deep sea divers as a tool to make their explorations and Rolex used this as a way of testing out their new watches and clearing up any kinks with regards to withstanding pressure. This watch is 2000 ft water resistant and superlative chronometer certified with an acrylic crystal. Tied for second place were the Sea-Dweller Submariners with double Red writing made in 1967 one with helium escape valve and one without helium escape valve achieved the price of $237,700. In a not to distant third place was The Rolex Milgauss made in 1957 with a black dial in stainless steel, reached the bargain price of only $190,400 including a buyers premium.
With record breaking prices like this, it just shows you to never underestimate the power of Rolex, who is constantly taking world records and making history!
pic courtesy of www.delgado@ferrari.ms
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