Some of you out there don't necessarily care about a watch holding its value and basically want a reliable timekeeper that looks good. Even though that doesn't really jive with me, there are exceptions to the rule. In the last few years Swatch Group owned brand Longines has been seen as this affordable watch brand that has heritage but in a way were afraid to use it.
Two years ago they came out with their master series which gave them that much needed shot in the ass that they have been looking for. Very clean large case watches some with complications and some basic and stripped down to the core. One watch that I feel is an amazing value and quite the looker, is the 47 mm manual wind stainless steel, silvered textured dial with the coolest black Arabic numerals, blue hands for that taste of fine watch making, a very reliable hand wound movement, sapphire crystal front and back and a brown croco strap to make everything come together.
Even though Longines has been stagnant and boring in the last decade they have been able to revitalize this brand by mastering their own reinvention with their new master collection.
pic courtesy of www.longines.com
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