Gangster Roll

People, I must confess the watch company I am writing about has everything to do with what I really don't like or believe in, nonetheless I find myself for some reason intrigued by this particular watch, but definitely not the brand. Jacob & CO famed Porn Star, sorry I mean watch guy to the stars arrived on the watch block in 2002 with his, really making yourself puke, 5 time-zone watch which basically looks like a diamond studded contraceptive. To me, this was a real piss take because watches with any complications today have heritage and class and having a 5 time zone watch in the colors of the rainbow and diamonds are an insult to the very integrity of fine watch making. I am all for self expression and originality,but when it comes to watches I am more of a purest and I feel that the traditional elements are just as important as the modern expression

The A-D Listers were eating it up for some reason and Jacob made a name for himself and became literally mentioned in every rap video branding himself as the watch guy to the stars, what a shocker? I swear these people were blind who bought this fugley turd. Anyway I definitely new he had brainwashed the masses, but when I saw one show up in a foreign film of all places, worn by some granny in a pair of Nike Air Force One's, I knew something was wrong.

Until Last year, Jacob & Co presented a watch at Basel that made me take a second look for the first time. The watch is called the Quentin, this is a really technical watch with innovation, engineering,complication available in white gold, rose gold and magnesium. This was the first watch even before A. Lange & Sohne to have a 31 day power reserve. The watch has a pounding 56 mm case, external on/off key for winding, Visible tourbillon on the side of the case, 31 day power reserve made up of 7 visible vertical barrels and the indications of hours, minutes, power reserve is made by vertical disks assembled co axially. The watch industry and collectors took notice positioning Jacob as a more serious watch brand, but it still has the wrong name on the dial, unfortunately I feel it will always be a brand that shows us how the gangsters roll.

pic courtesy of www.jacob&co.com