

People, for five years now I have been saying that celebrities, whether it be athletes, musicians, actors and high profiled people are all going to shift their thinking with regards to the watches they purchase. Thank Christ! Finally, they are getting more savvy and developing taste, which is a huge blessing. The days of bling are over. I feel triumphant. Don't get me wrong, you still get the uneducated gang banger Mofo's walking around with diamonds on their watches, acting like pimps,which is nothing more than tacky flash, but the difference now is that they are being laughed at instead of praised. This a a huge achievement for all the legitimate watch brands, which in my opinion was inevitable. Today is a different world, it's not like 5 years ago, where it was only about the car you drive, it's more about the watch you wear, because it is the only article besides clothing on you at all times.
What am I talking about? Well, the proof is in the pudding. In May of 2008, Kobe Bryant of The Los Angeles Lakers, was awarded MVP. How did he thank his team? He made the astute decision of giving all his teammates, Jaeger Le Coultre Master Compressor Chronograph's in stainless steel, after a team dinner. These timepieces were personally engraved with each players name and year on the caseback, compliments of Kobe Bryant. With a $10,000 plus price tag, How is that for gratitude? This watch not only shouts, "I have arrived", but also "I am determined to dominate on and off the court". The watch is a stainless steel 42 mm case, with a black Arabic dial with luminescent hour markers and hands for visibility in the darkest hours. It has a 65 hour power reserve, automatic self- winding in house manufactured movement calibre 751.
This movement like every JLC movement has been tested for 1,000 hours of quality control. This is a much more comprehensive testing than the chronometer process. If any part fails for whatever reason, the part is immediately replaced and retested from the beginning of the 1,000 hour process. This seal for the highest level of quality control is engraved on the caseback of every Jaeger Le Coultre watch.
The functions of the watch are hours, minutes, seconds, date and chronograph with a 60 seconds counter and a 30 minute counter and the assistance of the tachometer scale on the outer boarder of the dial makes it easy to time many different things with a click of a button. To finish the look of debonair, the watch is fitted with a cognac brown croco strap with double of white stitching on either side, with stainless steel to round it out and keep things in tact.
Kobe Bryant was introduced to the brand while doing a photo shoot for the JLC Sqaudra Reverso, and from there, it was history! The union between the two has proved to be a huge victory, and there is no doubt in my mind that even when Kobe is not on the court making history night after night, he still manages to keep his eye on the ball.
Pic courtesy of www.jaegerlecoultre.com











